Jennifer Marks -- Home Textiles Today, August 24, 2006
HANGZHOU, China—JLA Home is making a name for itself as a leading supplier of high-profile licensed brands and top-quality private label programs.
JLA Home is the home fashions division of E&E Co., Ltd., which was launched in 1998 and currently has total annual sales of more than US$ 180 million. The privately held company owns and operates its raw material sourcing, manufacturing and quality control in China, and features design, product development, sales, marketing and distribution operations in the U.S. and Canada. Under the direction of CEO and president Edmund Jin, the company has enough capacity to increase its business to US$ 500 million.
JLA Home supplies leading U.S. retailers with a diverse array of sheets, bedroom ensembles, coverlets, duvets, quilts, window treatments, blankets, throws, floor cushions, shower curtains, table linens, accent rugs, pet beds and decorative accessories. The JLA Fabrics division supplies decorative and upholstery fabrics; JLA Home Accents provides decorative pillows, blankets, throw, floor cushions, table linens and seasonal items; and JLA Youth Products handles branded and licensed programs in all of these product categories.
Leading licensed brands from JLA include Natori, Nina Campbell, Woolrich, Thomas O’Brien Home, Shabby Chic, Karen Neuberger Luxury, the Jane Seymour Hotel Collection and Eddie Bauer Home. The company operates showrooms in New York, Dallas, Atlanta, San Francisco and Ontario.
JLA has more than 500 employees, divided into customer-specific teams. These teams establish customer needs and requirements; provide strategic market and design direction; match factory capability with production requirements; manage order flow from materials sourcing through to final shipment, and insure daily integrated and communication protocols. The company maintains a 220,000 square foot design center in China, as well as regional distribution and replenishment centers in North America to service its retail customers.
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