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  • Cecile Corral

Ex-Cell and Tabletops team up

Ex-Cell Home Fashions and hand-painted dinnerware manufacturer Tabletops Unlimited recently partnered to create a soft collection of cross-merchandised products across all of Ex-Cell's product categories — table linens, kitchen textiles, window coverings, rugs, decorative pillows and bath products.

The collection is launching this week during the New York Home Textiles Market.

"Our retail customers have expressed excitement about translating Tabletops designs into new categories," said Barry Leonard, president and CEO, Ex-Cell.

The initial collection comes in more than five designs, including African themes, brightly colored florals and one titled Italian Swirl. It targets mass, specialty and department stores.

This license marks the second new partnership of its kind for Ex-Cell, which earlier this year signed with Sango.

Cecile CorralCecile Corral | Senior Product Editor, Home & Textiles Today
ccorral@homeandtextilestoday.com

Cecile B. Corral has been a product editor with Home Textiles Today since late 2000. She covers the area and accent rug, kitchen textiles, table linens, beach towels, decorative bath and decorative pillow categories, as well as some retail subjects.

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