Belk Offers Licensed Biltmore Estate Line
March 20, 2006,
Asheville, N.C. America's ultimate mansion has teamed up in a direct license with Belk to offer Biltmore Estate For Your Home, an assortment of merchandise comprising fashion bedding, home furnishings and related items. The exclusive program has debuted at 75 Belk stores across the Southeast.
Belk will price the line at the high end of its home products. The design direction is “classic styling with updated looks,” the companies said.