LNT teams with wedding planner Weiss

New York – Celebrity wedding and event planner Mindy Weiss will act as the Linens ’n Things’ exclusive bridal and gift registry expert.

The program launched on LNT’s Web site this month and is now available in the company’s 542 stores, said Lisa Evanchuk, the retailer’s director of strategy and business development.

The program includes an interactive piece that allows couples to ask questions.

Weiss sees LNT’s exclusive Nate Berkus home collection as potential for product suggestions in the registry programs. "I’m a huge fan of Nate’s, but we’ve yet to get together to do rooms. It’s in our plans."

Weiss is being featured in consumer mailings, Web announcements and may do personal appearances at fall store openings. New signage is already in place in the stores and there are lists on the registry of "must haves," she said.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • The Countdown to the ICON Honors Continues featuring Christophe Pourny

    Camera Icon More Videos


HTT digital edition

See the May 2017 issue of Home & Textiles Today. In this issue, we discuss our annual Market Basket survey, which finds higher prices and more polyester at leading retailers. See details!