LNT teams with wedding planner Weiss

New York – Celebrity wedding and event planner Mindy Weiss will act as the Linens ’n Things’ exclusive bridal and gift registry expert.

The program launched on LNT’s Web site this month and is now available in the company’s 542 stores, said Lisa Evanchuk, the retailer’s director of strategy and business development.

The program includes an interactive piece that allows couples to ask questions.

Weiss sees LNT’s exclusive Nate Berkus home collection as potential for product suggestions in the registry programs. "I’m a huge fan of Nate’s, but we’ve yet to get together to do rooms. It’s in our plans."

Weiss is being featured in consumer mailings, Web announcements and may do personal appearances at fall store openings. New signage is already in place in the stores and there are lists on the registry of "must haves," she said.

Home & Textiles Today Staff | News & Commentary

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