Macy's Melds Star Power

The Primetime Emmy Awards show on Sept. 16 featured the debut of the new Macy's advertising campaign with ads created by Oscar winners Barry Levinson, director, and Bob Richardson, cinematographer – not to mention a raft of celebrity designers whose product lines fill its stores.

The stars and designers include: Martha Stewart, Kenneth Cole, Marc Ecko, Tommy Hilfiger, Kimora Lee Simmons and Russell Simmons; entertainers Sean Combs, Jessica Simpson, and Usher; chefs Emeril Lagasse and Tyler Florence; and mogul Donald Trump.

Peter Sachse, president of Macy's corporate marketing, said the campaign's storytelling "puts iconic faces and personalities to the assorted collection of brands housed under our one big roof."

The Martha Stewart Collection component of the campaign, which will continue to air on various media throughout the fall, is part of the largest brand rollout in Macy's history.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

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HTT August 2017

See the August 2017 issue of Home & Textiles Today. In this issue, we look at the Top 50 Retailing Giants Report, plus Manufacturing: Made in the USA gaining ground; International: Portugal ramping up exports; New products: NY Now home textiles introductions; Outlook: Commentary from H&TT's editors; and Planning: Trade show calendar.

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