Sleep Innovations Rolls Out Cool Foam

Michele SanFilippo, October 10, 2005

West Long Branch, N.J. — Sleep Innovations has introduced a new technology designed to address the perception that memory foam is hot.

The company’s new Cool Breeze line combines traditional and cool-to-the-touch memory foams for sleep pillows, toppers and mattresses, which are currently in development.

The line features a layer of Cool Breeze memory foam with a cool sensation to it on top of traditional premium high-density memory foam.

According to Fred Natrin, senior vice president of foam products at Sleep Innovations, Cool Breeze technology allows four to six times more air flow than regular memory foam and features an open-cell structure.

“It’s a more comfortable product with different attributes that creates a truly unique sleeping experience,” said Natrin, adding that price points are slightly higher. The Cool Breeze contour pillow will retail for $59.99 to $79.99, the queen topper ranges from $249.99 to $299.99, and queen mattresses will be priced at $999.99 to $1,499.99 once they hit the marketplace.

“We believe in this new technology enough that we are investing in the equipment for the lamentation and assembly of the new product line,” stated Natrin.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!