Ginsey Home Solutions acts and looks new   

New York – The former Ginsey Industries is coming to market with a new name, a new series of product lines and a new strategic mission

Having sold a little over a year ago to Hunt Private Equity Group, an affiliate of the Dallas-based investment empire of oil baron Ray L. Hunt, the company is now Ginsey Home Solutions. Hunt Group plans to build Ginsey into a diversified consumer products company, according to home textiles veteran Herb Briggs, who joined the company in May as a managing partner in Hunt and ceo of Ginsey.

“Ginsey is a company with 50 years in business. It’s still a manufacturing company with a factory in New Jersey. We want to present this company as very consumer-driven,” Briggs told HTT. “We have a lot of ideas coming down the pike.”

“You never really know the opportunities that are there until someone shows you where you can go,” said Jeff Cohen, vp of sales. “It’s instilled a new energy amongst everyone in the company.”

For the moment, Ginsey Home Solutions is focused on being the leading provider of six product categories: adult bathroom seats, children’s bathroom seats, potty training accessories, bath safety (e.g. tub mats), bath hygiene and bath mats.

Eco-friendly products run across several categories in the introductions on display in Ginsey’s redesigned showroom at 295 Fifth Avenue next week. There are bath mat and accessories collections in bamboo and teak. Tub mats are made of sustainable rubber, as opposed to oil-based vinyls. Another product line is Growing Up Green, in the potty training segment: a seat, step-stool and booster seat in plantation-grown, reforested bamboo.

In vinyl bath mats, Ginsey Home Solutions is introducing a fashion line featuring organically inspired textures created by a local designer. The point, said Briggs, is to make an everyday product “talk to the customer’s taste level.”

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

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HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!