Launching the PureCare era: Fabrictech International rebrands

Retail Editor 3, Staff Staff, December 18, 2013

Fairfield, NJ - Say good night to Fabrictech International and good morning to PureCare, now that the company has completed its rebranding process.
The transition represents a shift from offering only mattress and pillow protection to a broad line of sleep products addressing basic health, wellness and comfort needs.

Over the past two years the company has been transitioning from Fabrictech to PureCare. According to Sean Bergman, chief marketing officer, the PureCare brand name better communicates the full suite of products and the consumer benefits offered by these products.
The company will celebrate its new identity at its showroom C1595 at the January 2014 Las Vegas World Market Center, where it will introduce a new line of PureCare One pillows featuring a patented three-in-one design for support for every sleep position.

The late Sam Chase founded Fabrictech in 2000 to provide fabric protection for upholstery, and then for mattresses and bedding.

 

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.

CURRENT ISSUE

HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!