Creative Bath, Jennifer Adams align for new collections

Retail Editor 1, Joan Gunin, November 21, 2013

Scottsdale, AZ - Creative Bath Products and celebrity interior designer Jennifer Adams have partnered to create two new bath coordinate programs for launch in 2014.

Set to debut in March during the Chicago International Home and Housewares Show and the New York Home Fashions Market, the collections will include fully coordinated bath ensembles for mid-to upper tier retailers and gift bath accessory sets targeting wholesale clubs.

Product categories will encompass shower curtains, shower hooks, towels, rugs, and accessories that will retail for $12.99 to $49.99. Encased inside a decorative matching stand or caddy, the gift sets - lotion pump, jar, and soap dish-that are set to retail for $59.99 to $79.99.

"Having designed bathrooms for years for all types of families and homes, I am so excited to finally be able to unleash my fresh perspective into the bath accessory arena," aid Adams, who has been featured on the Hallmark Channel and on YouTube's The Better Show. "There is no one better in the business than Creative Bath, and I feel honored to have them as a partner."

Added Robert Weiss, coo, Creative Bath Products: "Jennifer brings tremendous energy and passion with her personal view of interior environments. Our new partnership will be focusing on her designs that translate well within the decorative bath category."

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