Surya taps Etheridge to head hospitality division

Retail Editor 1, November 1, 2013

Calhoun, Ga. - Surya has named Tom Etheridge vice president of the company's hospitality division, in charge of managing the brand's sales, marketing and product direction for the hospitality sector.

Etheridge brings 15 years of hospitality textiles experience. In 1999, he founded RidgeBrook Rugs, a domestic manufacturer of tufted bath rugs for the hospitality industry and, in 2001, merged RidgeBrook with Lacey Mills, where he continued to supply rugs to the hospitality market.

"The design and quality of Surya's products is unmatched," said Etheridge. "As the trend towards focused branding continues to gain momentum in the hospitality industry, Surya has the diverse product mix and custom capabilities necessary to be a true partner with the hospitality design community. The vast majority of our current product line meets or exceeds standard industry testing requirements, and we will continue to develop fresh and relevant rug designs, decorative pillows, art and mirrors that support the evolving needs of hospitality design."

He reports to Satya Tiwari, Surya president.

"[Etheridge's] deep understanding of the hospitality industry and rug design coupled with his tenacity, strategic insight and leadership skills will be will be instrumental in guiding Surya as we further expand into this new and exciting market," Tiwari said.

Surya will exhibit its hospitality offerings at the Boutique Design New York hospitality market from its booth there -- #737 - Nov. 10 and 11 in New York City in conjunction with the International Hotel, Motel + Restaurant Show.


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