PBTeen to open on Long Island
Retail Editor 5 -- Home Textiles Today, October 30, 2013
San Francisco - Williams-Sonoma Inc. is planning to open its first PBTeen store at Walt Whitman Shops in Huntington, NY. The PBteen store will share pass-through access with sister brands Pottery Barn and Pottery Barn Kids, making it the first combined location of its type.
To celebrate the Nov. 7 opening, the first 200 customers to visit the store on that day will receive a free gift and chance to win one of four PBteen gift cards valued at $250.
The PBteen store will open with the new holiday 2013 collection, including tech gadgets, fur-inspired bedding, lounge seating and travel gear, and jewelry and beauty storage accessories. The store will also showcase limited edition items from the brand's collaborations with Burton Snowboards as well as celebrity stylists and fashion designers Emily Current and Meritt Elliott (Emily & Meritt).
"We are excited to introduce PBteen at Walt Whitman Shops and complete our family of Pottery Barn brands on Long Island," said Sandra Stangl, president, Pottery Barn Brands.
Celebrity Branding at NY Home Fashions Market