Regal offers traditional tastes a new take on window treatments

Retail Editor 4, Staff Staff, September 27, 2013

New York - "Each market we are always asked the same question - where do you see traditional going?"

At this New York Home Fashions Market, Regal Home Collections has the answer, said Jimmy Tawil, vp of sales.

The soft window treatments supplier has designed a new line for its traditional-inclined customer.

As the company explained, the new designs are "timeless and modern, giving a new and updated point of view to looks that have stood the test of time."

Regal noted its has conducted much research and product development into updating fabrications toward achieving new traditional styles.

"We are using our ability to create innovative weaving techniques to develop sophisticated textures," Tawil said. Examples include: updated lace, intricate embroideries, linen woven damasks with textured weaves, and relaxed-finished jacquards with luxurious tactile qualities and an elegant drape.

Also-new techniques on velvet are made to create dimensions to capture light. And many of the designs use familiar traditional
elements in very non-traditional scale and in current colorways.

Four collections encompass the line: the romantic Venetia, Timeless Elements, the updated sheers-inspired Tula, and the clean-lined Urban Canvas. Together, they target the Millennial segment of consumers, Regal said.

Highlight in the mix are the classically architectural and ironwork designs that make up the framework for the Timeless Elements collection. Among them is Portwood, a modernized damask with a soft hand and beautiful drape, and Ravenna, a new jacquard panel with pleated valance.

As Regal Home's designer Lauren Reich explained: "It's not about re-inventing the wheel. We are taking inspiration from the past and creating updated looks that are relevant to today's new generation of customers."

Also noteworthy are the romantic looks like Chalet, an updated lace panel, and Naples, a clipped jacquard panel and coordinating scarf, in the Venetian collection.

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