GLM creates new position to expand online resources
August 23, 2013,
White Plains, N.Y. - Trade show organizer GLM has promoted Melissa Gray to the newly created position of director, digital marketing & analytics.
She will work as part of GLM's eight-person digital products team to launch and integrate new online resources. She will report to Jason Brown, GLM chief digital officer.
"Effectively educating our retailer and exhibitor customer base about the benefits of these new initiatives, and how they can support their business and market experiences, is essential," said Brown.
Gray most recently served as group marketing director for the National Stationery Show, Creative & Lifestyle Arts, Surtex, Surtex Asia and SourceNY. She joined GLM in 2005, as media supervisor, and was promoted to marketing manager in 2008, and group marketing director in 2012.
The GLM digital products team develops online resources to enhance the organization's events, shows and conferences. Recent launches include NYNOW365.com, a lead-generating, image-based product directory with 45,000 products from more than 1,200 NY Now exhibitors.