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Safavieh relocates NYC wholesale showroom

New York - In time for the New York Home Fashions Market this fall, high-end area rugs and home furnishings house Safavieh has moved its wholesale showroom into a new space here.

Located at 902 Broadway at 20th Street, the larger site - measuring 5,000 square feet - will showcase the company's expanded offerings into new categories, which include decorative pillows, furniture pieces, lighting, and wall art.

Safavieh had spent the past 35 years in its previous showroom at 153 Madison Ave.

This new address also serving as the flagship store for the company's Safavieh Home Furnishings retail chain. The new wholesale showroom has been designed as a separate unit within the store, which measures 45,000 square feet across three floors and caters to designers and consumers with its own branded furniture and rugs, in addition to carrying a full line of luxury furniture and accessories brands.

"As we grew into a total home source, our rug showroom was not capable of presenting the new Safavieh lifestyle story," said Arash Yaraghi, principal. "In the past five years we have diversified our product mix to include accent furniture and seating, lighting, decorative pillows, wall art and outdoor furnishings in addition to programmed and custom area rugs. Our new location allows us to present total decorating concepts to retailers in one fully cross-merchandised space."

The combined showrooms will provide customers with a better understanding of the full scope of Safavieh's business, he added.

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