West Elm headed for Europe
Staff Staff -- Home Textiles Today, May 24, 2013
San Francisco - Williams-Sonoma Inc.'s global expansion push now includes plans to open the company's first European store, a West Elm unit in London.
The 12,000-sq.-ft. store will be located at 209 Tottenham Court Road and is expected to open toward the end of this year.
In addition, West Elm will open an 8,000-sq.-ft. store later this year in Melbourne, Australia. Earlier this month, the company opened its first West Elm, Williams-Sonoma, Pottery Barn and Pottery Barn Kids units in Sydney, Australia.
Williams-Sonoma Inc. also operates a global ecommerce business and has an unaffiliated franchisee with 24 stores in the Middle East.
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