Target Makes a Stop at Grand Central
Gary Evans -- Home Textiles Today, May 16, 2013
NEW YORK - Even for the king of pop-up shops, this one was a doozy.
For two days last week, Target promoted its Threshold home furnishings brand by installing a 1,600-square-foot house inside Grand Central Terminal here decorated with furniture, lighting, textiles, décor pieces and other items in the collection.
The Threshold Dollhouse featured more than 3,500 skus and was built in 54 hours. A couple of dozen products were available for immediate purchase by scanning a QR code on a smart phone.
Target also posted a video on You Tube about the project under the title "Watch the Threshold Dollhouse Come to Life."
Target began rolling out the Threshold private label home brand last fall and completed the process in early spring 2013.
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