Couristan, Emma Gardner Design partner for new licensed rug collection
Staff Staff -- Home Textiles Today, December 6, 2012
Fort Lee, N.J. - Area rug house Couristan Inc. has signed a licensing agreement with Emma Gardner Design LLC to manufacture, promote, market and distribute a series of hand-tufted, power-loomed and outdoor/indoor performance area rugs as well as wall-to-wall carpeting for both residential and hospitality markets.
Gardner, principal and chief creative officer of her eponymous Petaluma, Calif.-based company, will give her guidance for all the color and design for this new collection.
The launch is set for spring 2013, and it will target department and specialty stores.
"We are extremely pleased to have entered a licensing agreement with Emma Gardner Design and we look forward to a strong business relationship. Emma's design approach, celebrated sense of color and unique ability to translate both elements into works of art for the floor, will allow us to appeal to a wider range of value conscious consumers, who are inspired by signature looks," said Ron Couri, president and ceo.
Added Gardner: "It is a privilege to be working with Ron and George and their fabulous team at Couristan. Their production and distribution capabilities are as vast as my appetite to design beautiful things. It is clear that we share respect for the important nuances that bring true value to rugs and carpeting and I am thrilled to stamp my passport to Couristan."
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