Sloane Ranger looks to expand
Retail Editor 2 -- Home Textiles Today, October 26, 2012
New York - Sloane Ranger, a lifestyle brand inspired by iconic British preppy style, has entered into an exclusive licensing agreement with boutique NYC licensing agency HAP Consulting to roll out across a wide range of product categories including apparel, personal accessories, back to campus and home furnishings.
Sloane Ranger was launched in the summer of 2011 by Prime Source Accessories, a privately held company based in Stuart, Fla., that also owns the lifestyle brand All For Color.
The brand's assortment currently consists of polo shirts, totes and cases, and accessories such as smart phone cases, belts, wallets, umbrellas and socks.
In addition, to selling online, Sloane Ranger has distribution in more than 500 specialty boutique retailers, including university bookstores around the country.
"This is a brand that will be able to sit with iconic brands like Ralph Lauren, Lilly Pulitzer and Tommy Hilfiger," said Jamie Chauss, ceo of Sloane Ranger.
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