Synergy Global Home Licenses Prince of Scots, Iona Crawford
Staff Staff -- Home Textiles Today, October 12, 2012
SOUTHAMPTON, N.Y. - Synergy Global Home has signed a licensing agreement to produce Prince of Scots branded bedding, bath towels and beach towels for volume accounts in the U.S., Canada, UK and India. In addition, Synergy and Prince of Scots signed a licensing partnership with Iona Crawford to design and produce The Iona Crawford, The Art of Living Collection for better department stores and specialty/boutique stores.
Prince of Scots wool chamber pillow
"Synergy Global Home is proud to join Prince of Scots to bring the luxury of the Hamptons lifestyle to American homes. We will present a complete lifestyle driven collection targeted to a younger more modern consumer," said BGK Nair, executive vp of Synergy Global Home, a division of Shri Lakshmi Cotsyn Ltd.
The line will be characterized by "delicate designs, attractive colors, unmatched workmanship and subtle elegance," according to the company.
"Prince of Scots is delighted to join the extraordinary team at Synergy Global Home" said Tim Danser, president of Prince of Scots. "This partnership will make it possible to offer the luxury of costal living in bed linens. Everyday can be a vacation day in the Hamptons. The Iona Crawford, The Art of Living line will include basic and fashion bedding products inspired by the modern Scottish countryside. Crawford, named a Vogue UK Premier Designer, will adapt her painterly style and vision into a complete ensemble for the bedroom, bathroom, and the kitchen. She is known for textile prints and textures, silk, and cashmere.
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