Kaleen Launches New Marketing Campaign With High-tech Initiatives
Staff Staff -- Home Textiles Today, July 31, 2012
DALTON, GA. - Looking to build its brand awareness in the industry, area rug house Kaleen has launched a three-pronged marketing campaign the company calls "Access Kaleen."
Joe Barkley, executive vice president, explained the campaign "consists of three levels of increased availability and exposure to the award winning products from Kaleen."
The first part of the effort, dubbed "Volume 1," is a coffee table catalogue which highlights the company's nine new collections as well as more than 100 design introductions for 2012. Volume 2 entails the company's updated and re-launched web site - www.kaleen.com - which is being revamped to become "brighter and more interactive than previous generations," Barkley noted.
Access Kaleen's Volume 3 is the initiation of a high-tech mobile app, which is now available at no charge through the Apple App Store.
"The app will make it even more efficient for retailers and consumers to access the library of beautiful Kaleen products any time and any place," Barkley said.
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