Belinda Carlisle Launches up-market Home Line, Seeks Additional Licensees
June 12, 2012,
The Bergdorf line, titled "Belinda," includes blankets, throws, pillows, place mats, runners and napkins. The line also debuted at The Cross in London.
Carlisle has signed Lisa Berline Wright of Tie In Pro as her exclusive licensing agent to develop programs for other retailers. Product categories include textiles, yoga, beauty and travel related merchandise.
A portion of the proceeds from the licensing program will be donated to various charities including, Shuktara, a charity based in Calcutta, India, that provides care for abandoned children with disabilities.
"Lisa's demonstrated success, creativity and commitment to brand integrity make her the ideal partner to bring this licensing opportunity to top manufactures and retailers." said Belinda Carlisle. "I am thrilled to be able to create beautiful products, support charities and bring new and unique experiences to consumers through the development of this new licensing program."