GLM names Falkenberg NYIGF Show Director
May 17, 2012,
He reports to GLM ceo Charles McCurdy.
Falkenberg first joined the company in 1992 and over his tenure has held various sales and management positions with the company's International Hotel, Motel + Restaurant Show, Las Vegas International Hotel & Restaurant Show, AH&MA Lodging Expo, and the Air & Waste Management Association Conference and Expo. He was promoted to vp in 2003.
Most recently, Falkenberg served as show manager for the NYIGF - a position he has held since 2008.
In his new role, he is charged with "comprehensive oversight" of the NYIGF, including strategic development, brand positioning, sales, audience marketing, public relations, and operations as well as day-to-day management of the Fair's 15-person sales team.
"In recent years, the NYIGF has undergone a series of strategic refinements to enhance the overall product offering, cross category synergy, market differentiation and presentation, to better serve the needs of our customers," McCurdy said. "Christian has played a key role in the Fair's evolution. Given his deep experience within the gift and home industry, and the NYIGF specifically, the Fair's growth and success will thrive under his guidance."
Falkenberg said he is "looking forward to bringing the Fair through the next phase of Focus Forward 2013 launching Artisan Resource Market this summer, and strengthening the NYIGF's position as the premier marketplace in the gift, home and lifestyle industry."