Surya, decorator celeb Angelo Surmelis align for new collection for Vegas market
Carole Sloan -- Home Textiles Today, January 25, 2012
Calhoun, Ga. - Surya is gearing up for the launch of its newest licensed collection, "angelo:HOME," created in conjunction with celebrity designer Angelo Surmelis.
To fete the debut of this new collection, Surya will be hosting a mixer from 4 to 6 p.m. Jan. 31 at its World Market showroom in space B-370 during the upcoming Las Vegas Market.
Guests to the event will be able to meet Surmelis - who has conducted more than 400 makeovers on television programs for the TLC, HGTV, Lifetime and Style cable channels -- as well as view his new 22-piece area, accent and runner rug collection, which Surya helped design to be an extension of his affordable branded offerings. The rugs are set to retail for $49 through $599.
Surmelis' brand, angelo:HOME, was created to bring affordable style to any home, he said. His current roster of licensed products spans more than 350 items and ranges from chairs, sofas, loveseats and nesting ottomans to woven and printed bedding sets, case goods, and now Surya's rugs.
"We are delighted to have Angelo join us," said Satya Tiwari, Surya president. "He has a unique sense of color and design that make his product stand out in the industry. The trendy colors he uses with simple, elegant styles will add a diverse look to our existing product mix."
Added Surmelis: "I'm excited to be working with Satya and his team. I knew this was a partnership that fit within my company's mission statement and I'm proud of what we've been able to accomplish together."
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