Specialty Retailing Report for Nov11

Cassidy's Finds its Niche as Community-Oriented Luxury Linens Shop
HTT Specialty Report

Click here for full report

Stuart, Fla. — When Kit and Dan Cassidy first opened their bedding and bath linens shop here in 1979, their friends and colleagues had some misgivings.

"People thought we were nuts!" Kit Cassidy said, laughing.

Back then, the town of Stuart was "a very small, intimate community. My sister lived here, and we bought a condo here in 1975, so that's why we decided to open our shop here."

The Cassidys, who in October celebrated their 46th wedding anniversary, stuck to their plan and it paid off.

"We exceeded our expectations," she said. "People around here supported local businesses, and they supported us."

Added Dan Cassidy: "We've got involved in the community with many charities. It's a very community-oriented store because we like it that way. We choose to be very community

Click here to view the complete Specialty Report from HTT's Nov. 07, 2011 print issue.



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