Raymond Waites Design Revamps Image with New Initiatives
Staff Staff -- Home Textiles Today, October 20, 2011
NEW YORK - The Raymond Waites Design company has announced some new efforts it is currently implementing to revamp its image.
These "major steps," said Stacey Testa, svp of design, include:
• A completely new website at www.raymondwaites.com, which now features "an updated vintage home aesthetic," Testa said, as well scenes of the studio, all of the designer's licensees with product imagery, and "some fun interactivity."
• The launch of the company's Facebook and Twitter accounts and presences. This will enable Raymond Waites Design to communicate and broadcast "to the whole world" any new designs, marketing efforts, and promotional activity by the company and/or its licensing partners. Currently, there are two Facebook pages - Raymond Waites and Raymond Waites Design - and both are being tested "to see which is the best approach for us," Testa said.
• The release of a special advertisement in the Aug. 21 New York Times Style Magazine. "This advertisement featured images of all the product we design for our licensees. It also showcased our new image, logo and website," Testa explained.
"We are very excited by our updated image and our future of social networking," she summed.
Industry Related Content
Celebrity Branding at NY Home Fashions Market