Online home furnishings retailer Dering Hall debuts
Staff Staff -- Home Textiles Today, October 14, 2011
New York - Last week marked the launch of Dering Hall, an online design marketplace that connects interior designers, architects, artisans and dealers with consumers shopping for high-end and custom home furnishings.
Hearst Magazines has taken an equity position in the venture and is providing and online media collaborations with Hearst's leading shelter titles Elle Décor, House Beautiful and Veranda."
Designer products from the magazines and their related websites can be purchased through Dering Hall's "featured sales" section.
Furniture comprises a feature category, although Dering Hall also offers high-end rugs, decorative pillows, lighting and décor.
The lone bedding available at launch consisted of three hand-embroidered sets (duvet cover, fitted sheet, flat sheet, two cases and two sham covers) designed by Amanda Nisbet (and executed by Sferra) for the 39th Annual Kips Bay Boys & Girls Decorators Show House.
Each king-sized set retails for $1,595.
"It's an entirely new approach to furnishing a home - and one that makes hunting for that perfect bespoke sideboard a dynamic and enjoyable experience," said Steven Gambrel, the interior designer who co-founded Dering Hall with design industry entrepreneur Peter Sallick.
Dering Hall users can connect with designers and access their online storefronts, as well as receive email updates on new merchandise and special events.
They also can search for designers by category or location through the site's designer directory; post on Facebook about product and designers; search, save and share products; and read editorial content including designer profiles and how-to design articles.
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