Royal Heritage, C&F launch Williamsburg-branded bedding collections
Staff Staff -- Home Textiles Today, September 20, 2011
At the New York Market - Colonial Williamsburg's growing Williamsburg-branded home program expanded further this market with several new bedding product launches from Royal Heritage Home and C&F Enterprises.
At Royal Heritage, the new top-of-bed program encompasses five collections plus two matelasse styles.
The five beds, all of them made of 100% cotton, are: Susannah, an updated interpretation of a traditional floral pattern; Grandiflora, a garden-inspired design; Spring Flowers, a blue-and-white traditional floral; Tulips,a quilted ivory ground accents with large-scale flowers in pinks and purples; and Garden Images, a four-piece floral comforter set.
Turning a new page for the brand, Royal Heritage enhanced Williamsburg's bedding profile by adding special details, like trims, piping and other details, as well as reversible comforter styles, to the program for the first time.
The two new matelasse groupings are: William & Mary, which comes in 11 solid colors; and Bruton, which is available in six solid colors. All are made to layer easily with the five beds.
At C&F Enterprises, there are two new top-of-bed quilt programs. Providence speaks to a younger, more urban and upscale shopper with its white-and-taupe colorway and distressed damask-inspired pattern. And Dandridge Botanical is a pen-and-ink toile-like design named after the maiden name of President George Washington's wife, Martha.
C&F' quilts are reversible to solids.
Industry Related Content
Celebrity Branding at NY Home Fashions Market