Target Unfurls BTS/BTC Promotions
Staff Staff -- Home Textiles Today, August 24, 2011
Aside from the usual school supplies, dorm décor and apparel, Target's Back-To-School/College promotions this year also include customizable shopping lists, online deals and digital care packages.
In social media, the retailer's "1,000 Likes" promotion offers 40% to 50% off coupons to the first 1,000 people to "Like" a deal. Next month, Target is launching "U Care Cards" at Target.com/college so students can create wish lists and make them public.
And for the 10th consecutive year, Target will host private after-hours shopping events for incoming freshmen at 66 colleges and universities, including transportation, entertainment and exclusive offers.
Celebrity Branding at NY Home Fashions Market