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Alpha builds pillow line with new dressy "but not over the top" styles

At the New York Market - Alpha Home Fashions' latest batch of decorative pillows and table lines speaks to fashion's return to embellished looks this market.

"But nothing over the top," noted Elaine Pankowicz, ceo. "People are looking for something unusual, something with more detail and more handiwork in the product for that added value, but not anything gaudy like we were seeing five years ago."

Hence, Alpha's new Crinkled Taffeta Rose collection of round, layered, ruffle floral decorative pillows. These pieces come in 71 colors as well as many two-tone color combinations.

"The detail is in the finishing," Pankowicz said. "All of the layered ruffles are whip-stitched for a clean, finished look."

Also new for market is a dec pillow product extension that emerged from Alpha's growing cut-work table linens business. The company showed the latter in recent markets and has had much success with it, so Pankowicz decided to extend the designs into pillows.

"We took some of our best-selling cutwork styles in runners and turned them into pillows," she said.

Looks include white, ivory and colorful cutworks.

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