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Standard Fiber taps industry vet Holbrook to fill svp of sales and marketing post

San Francisco - Standard Fiber LLC has appointed 30-year home textiles industry veteran Russell Holbrook for its svp of sales and marketing post.

He was formerly with Springs Global, where he was vp of merchandising for the company's basic bedding division.

In his new stint, he reports directly to Sand Gray, president and is based at the company's offices in Charlotte, N.C. His responsibilities include expanding product offerings to Standard Fiber's core wholesale bedding textile customer base as well as leading new product category initiatives leveraging the company's deep manufacturing network in China.

"Russ brings a wealth of experience, knowledge, and creative merchandising ideas to our team," Gray said. "His intimate understanding of our customers' needs will ensure that we continue to increase the great value we provide to the industry. We're thrilled to have him on our team."

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