HGTV Signs Licensing Deals
February 8, 2011-- Home Textiles Today,
HGTV, the home and lifestyle television network, has signed licensing agreements for bedding, floor coverings and paint.
Beginning this spring, Shaw Industries will launch HGTV Home Flooring by Shaw in select retail outlets, featuring area rugs, carpet, hardwood and laminate, as well as bedding by Victoria Classics.
In addition, Sherwin-Williams will launch a line of interior paint and painting supplies under the brand.