J.C. Penney Ventures into Freestanding Online Retail Brands

PLANO, TEXAS - J.C. Penney created a new division to launch new retail nameplates separated from the company's core brand.
     The Growth Brands Division will launch its first two projects next summer in collaboration with Hearst Magazines. CLAD will be an online retailer of modern menswear. Gifting Grace will be an retailer offering unique gift times targeting women ages 30 to 54.
     Anne Sutherland Fuchs, a former executive at LVMH Moët Hennessy Louis Vuitton, has been hired as group president for the division and reports to JCPenney chairman and ceo Mike Ullman. CLAD is headed by Will Swillie, previously been director of brand management at Retail Convergence, which owns Rue La La and other online retailers. Gifting Grace will be run by Mary Drolet, a retail industry veteran and founder of Club Libby Lu.
     Swillie and Drolet report to Sutherland Fuchs.

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HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!