Momeni Embarks on Social Media Initiatives
Home & Textiles Today Staff -- Home Textiles Today, October 26, 2010
CARLSTADT, N.J. - Contemporary area rug house Momeni has become an active member of several social media sites as part of its marketing strategy to enhance and extend its brand reach.
Momeni now has a presence on Facebook, Twitter and Word Press, the company announced.
"We are so excited about the direction that marketing is taking and feel that with these different social networks we can further enhance the entire Momeni brand," said Marlys Giordano, director of marketing and product development. "Blogging has changed the face of marketing and networking, and is where the future of this category is headed."
The company said is capitalizing its "New Wave" brand by incorporating it into Momeni's Twitter address as well as using its Facebook and Word Press presences to inform customers of company happenings, new collection introductions "and so much more," Giordano said.
"Facebook is a force onto itself and gives us exposure that would not be possible in traditional marketing; we are able to reach people that may not be familiar with who Momeni is or what we do, all the while maintaining and informing our existing customers. These are great tools on countless levels- this is the future," she added.
Momeni's Facebook page link is: www.facebook.com/profile.ph p?id=100000920015222&v=a pp_2344061033#!/profi le.php? id=100000920015222
Momeni can be followed on Twitter at: twitter.com/ newwaverugs And on Word Press, visit Momeni at: momenirugnews. wordpress.com.
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