Cost Plus, Southwest Airlines partner to stir holiday sales
Heath E. Combs -- Home Textiles Today, October 25, 2010
Oakland, Calif. - Cost Plus World Market has come up with a creative marketing campaign with Southwest Airlines to spur sales of its holiday decorating and entertaining merchandise.
Via the new "Buy and Fly" promotion scheduled Oct.23 to Nov. 6, shoppers who make a purchase of $20 or more at any of Cost Plus' 263 units in 30 states is eligible to receive a 15% discount on a Southwest Airlines airfare purchase. Online purchases are not applicable.
Once customers make a qualifying in-store purchase, they must register the barcode on their receipt at www.cpwmswa.com to receive their Southwest Airlines discount code. Limited quantities available and the offer is on a "first come, first serve" basis.
Some restrictions apply - complete terms and conditions are available at www.southwest.com/costplusfaresaver.
Cost Plus said it is stocked with holiday and everyday decorative and home entertaining products from more than 50 countries for this season. Among the new merchandise: textiles from India, dinnerware from Portugal, and wine glasses from Germany, as well as a large selection of gourmet food and wine "to fill those dishes and glasses."
An added bonus, Cost Plus noted, is that customers can also enter the "Travel & Treasures" sweepstakes - also with "Southwest Airlines -- from Oct. 23 to Nov. 19. No purchase is required. Two winners will be drawn and each will receive two Southwest Airlines airfare tickets good for travel to any Southwest Airlines destination and a $1,000 World Market gift card.
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