Revman Collections Infused with Creativity
October 15, 2010,
Steve Madden grows up in his new collection of bedding now geared to the 18- to 30-year-old age bracket, as in Betty, which mixes folkloric and bohemian with embroidery embellishments.
At the same time, the company is making a major effort to reduce the size of comforter set pieces, with many now running at under seven-piece makeups.
While maintaining their core design philosophies, Steve Madden and Laura Ashley have added new dimensions to their trademark looks. For Steve Madden, this represents a shift to an older demographic, said Diane Piemonte, vp, creative services for Revman. "We've taken the brand beyond back to school to a greater consumer reach - the 18-to-30 age bracket."
The brand, she emphasized, "is still about trends - fast fashion as in ready to wear. It's fashion for the moment." In the new collection beyond bedding, there are quilts and duvets of heathered jersey. The three new beds are $179 for a seven-piece queen set.
Four new comforters and four quilts as well as several classic, mini print quilts are featured. For the latter, Piemonte said "it's the right timing for top of bed."
Vera Wang, launched at Bloomingdale's earlier this month, showed the spring 2011 collection with four beds - each offering a signature statement of fabric or embellishment from the designer's fabric and embellishment library and interpreted for the home textiles market; one such example is rickrack detailing on a cotton lawn printed with a range of dots from mini to large.
Seven new beds for Tommy Bahama, as well as a range of bath products, interpret and upscale the brand's classic look. L'Erbe highlights a new quilt program as well as a duvet program, while Sean Jean enters "phase two" with two new print beds.