Marimekko to Open Shop in New York Crate and Barrel
Home & Textiles Today Staff -- Home Textiles Today, September 24, 2010
Finnish retailer Marimekko will soon expand its presence in the United States with a store within a store in Crate and Barrel in New York.
The shop in Crate & Barrel will open in mid-October. Marimekko said in a press release that it is "exploring further opportunities for collaboration" with the Top 100 company, including more shops and e-commerce.
Marimekko also said it is founding a new U.S. subsidiary in partnership with brand management firm C2Group to manage and develop its U.S. operations. C2Group is led by Lynn Shanahan, Karen Martin and Allison Niles.
The new subsidiary will set the foundation for Marimekko's expanded U.S. presence, which will include a showroom opening in Manhattan in August and longer-term plans to expand distribution through high-end department stores and specialty stores as well as more Marimekko stores.
There currently are three Marimekko stores in the United States in New York, Cambridge, Mass., and Miami.
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