Marimekko to Open Shop in New York Crate and Barrel

Crate and BarrelFinnish retailer Marimekko will soon expand its presence in the United States with a store within a store in Crate and Barrel in New York.
NEW YORK - Finnish textile and clothing design house Marimekko will open a 1,775- square-foot "shop-within-a-shop" in Crate and Barrel's showroom in the Soho district of New York this fall, part of a broader plan to strengthen its brand presence in the United States.
      The shop in Crate & Barrel will open in mid-October. Marimekko said in a press release that it is "exploring further opportunities for collaboration" with the Top 100 company, including more shops and e-commerce.
     Marimekko also said it is founding a new U.S. subsidiary in partnership with brand management firm C2Group to manage and develop its U.S. operations. C2Group is led by Lynn Shanahan, Karen Martin and Allison Niles.
     The new subsidiary will set the foundation for Marimekko's expanded U.S. presence, which will include a showroom opening in Manhattan in August and longer-term plans to expand distribution through high-end department stores and specialty stores as well as more Marimekko stores.
     There currently are three Marimekko stores in the United States in New York, Cambridge, Mass., and Miami.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • 1200 Suppliers are Ready for You at Intertextile Shanghai

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.

CURRENT ISSUE

HTT digital edition

See the June 2017 issue of Home & Textiles Today. In this issue, we discuss how U.S, ports are gearing up for the future, and what to expect from second half trade shows. See details!