Creative Bath, Dena Designs Partner for Bath Program
Home & Textiles Today Staff -- Home Textiles Today, September 24, 2010
CENTRAL ISLIP, N.Y. - Creative Bath Products Inc. and design house Dena Designs have partnered to create a new line of fully coordinated bath collections.
Dena Designs Inc.'s founder, Dena Fishbein, has hosted the "Embellish This!" television program on the DIY Network, and she also authors a monthly newspaper column with United Media. Additionally, Fishbein has licensed her floral and feminine designs to manufacturers of home goods and décor, including adult, youth and baby bedding and fabrics, as well as gifts and stationary and other product categories.
Her new line with Creative Bath will initially comprise two collections. The launch is slated for September during the New York Home Fashions market.
"Creative Bath continues to focus on new product development, identifying opportunities for our customers which will strengthen our market leadership and expertise within each product classification produced. We feel our new partnership with Dena will help us continue on that path," said Bob Weiss, vp, sales and marketing.
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