Jaipur presents new 2010 product catalog
July 12, 2010,
The 400-page book is designed to help Jaipur work "closely with retailers and designers to better understand their needs in the sales process," the company said.
The layout and presentation was made with "ease of use" as the primary focus for this year's catalog. Such features include a fold-out table of contents incorporated into the cover, an at-a-glance "how to shop" section, a color tab system dividing the product collections by style, and thumbnail guides by color families and genres.
Also included are details on the Jaipur Rugs Foundation and the company's long-term efforts in social responsibility, "to provide customers greater insight into the heart and soul of the Jaipur brand, touching on how their purchases make a positive impact on the lives of thousands of families in weaving communities across the globe," the company said.
Added Asha Chaudhary, ceo: "From the redesign of our product catalog and new merchandising options to the complete overhaul of the Jaipur website re-launching later this fall, we understand that time is one of the most valuable commodities for our busy customers. We're continually striving to provide them with streamlined, user-friendly tools that make the sales process easier and faster to navigate."