Karsten acquires Trussardi

Blumenau, Brazil – Longtime Brazilian home textiles manufacturer Karsten announced at Texfair Brasil here this week that it has purchased high-end Brazilian home textiles house Trussardi.

The new addition increases Karsten´s size by 10%, Alvin Rauh Neto, ceo, told HTT. The purchase was made 15 days ago.

Trussardi has long offered upsdcale bedding and bath textiles to Brazil´s highest-income customer base, known here as Class A, or as Neto described Trussardi´s specific customer "Class AAA." With the new brand in Karsten´s operation, "we complete our portfolio," Neto explained.

Karsten´s other labels include "Karsten," which services middle- to high-income shoppers, and "Casa In," which targets lower-middle to lower income segments of customers.

"Now we have a full portfolio of brands for all customers," Neto continued. "And having Trussardi, now we gain new high-end customers in Brazil."

Karsten will maintain the operations of Trussardi´s Sao Paulo-based facilites, which include an embroidery plant and a sewing factory.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

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