Karsten acquires Trussardi

Blumenau, Brazil – Longtime Brazilian home textiles manufacturer Karsten announced at Texfair Brasil here this week that it has purchased high-end Brazilian home textiles house Trussardi.

The new addition increases Karsten´s size by 10%, Alvin Rauh Neto, ceo, told HTT. The purchase was made 15 days ago.

Trussardi has long offered upsdcale bedding and bath textiles to Brazil´s highest-income customer base, known here as Class A, or as Neto described Trussardi´s specific customer "Class AAA." With the new brand in Karsten´s operation, "we complete our portfolio," Neto explained.

Karsten´s other labels include "Karsten," which services middle- to high-income shoppers, and "Casa In," which targets lower-middle to lower income segments of customers.

"Now we have a full portfolio of brands for all customers," Neto continued. "And having Trussardi, now we gain new high-end customers in Brazil."

Karsten will maintain the operations of Trussardi´s Sao Paulo-based facilites, which include an embroidery plant and a sewing factory.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.

CURRENT ISSUE

HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!