Karsten acquires Trussardi
Home & Textiles Today Staff -- Home Textiles Today, May 21, 2010
Blumenau, Brazil – Longtime Brazilian home textiles manufacturer Karsten announced at Texfair Brasil here this week that it has purchased high-end Brazilian home textiles house Trussardi.
The new addition increases Karsten´s size by 10%, Alvin Rauh Neto, ceo, told HTT. The purchase was made 15 days ago.
Trussardi has long offered upsdcale bedding and bath textiles to Brazil´s highest-income customer base, known here as Class A, or as Neto described Trussardi´s specific customer "Class AAA." With the new brand in Karsten´s operation, "we complete our portfolio," Neto explained.
Karsten´s other labels include "Karsten," which services middle- to high-income shoppers, and "Casa In," which targets lower-middle to lower income segments of customers.
"Now we have a full portfolio of brands for all customers," Neto continued. "And having Trussardi, now we gain new high-end customers in Brazil."
Karsten will maintain the operations of Trussardi´s Sao Paulo-based facilites, which include an embroidery plant and a sewing factory.
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