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Biddeford expands sales team

Biddeford, ME — Biddeford Blankets has appointed Robert Van Jones vp of sales and marketing, the latest senior management addition related to the company's global expansion as a subsidiary of Microlife Corp.

Jones has more than 30 years experience in the textiles and retail industries. Previously, he was vp of sales and marketing for Homecovers Inc. His executive sales experience also includes serving as vp for American Textile Co. and as national and international sales manager for Stylette, a division of Alco industries. He has also been sales manager for T.J. Bottom Industries.

"Van brings a thorough understanding of the retail industry," said Morten Brunvoll, ceo of Microlife. "He complements our executive team as we extend our product line beyond automatic warming blankets to include heated mattress pads and heating pads."