Swirbul leaves post, will consult at Chris Stone  

Vernon, Calif. – Jay Swirbul has stepped down as vp, sales and marketing at decorative and upholstery fabric resource Chris Stone, a post he has held since June. He assumed the vp position after the departure of Mark Aizawa, president, and Andrea Bernstein, creative director, at that time.

Swirbul will remain with the company as an independent sales rep with some15 to 20 accounts, and as a consultant.

“Jay has done a lot for us, and I personally think he has helped me to make some good changes at Chris Stone. I am glad that he will be continuing with us as a rep and consulting with us on sales and marketing strategy,” said Brian Wygle, interim ceo.

Among the new efforts for the company, Wygle said, is the Chris Stone catalog, Chris Stone Now, which features “classic designs that are in inventory here. They are offered to smaller customers in cut yardage, and they can use credit cards to pay.” The catalog, he added, is a precursor to a company website that will offer similar programs.

In addition, the company is evaluating “how to sell our products, and who to sell it to outside of the furniture business,” Wygle stated. “I am personally conducting a customer survey.” Chris Stone “is not replacing Jay, but we are bringing in a consultant to help determine the direction we should be taking in the sales department. We’re going to take extra time in this regard.”

Swirbul, who will add other lines to his fabric portfolio, commented, “I love Chris Stone, and I have learned a lot working with Brian Wygle, but I miss being a sales rep, and the extra travel [from Florida to California] was taking too much time from my family.”

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT Current issue for September 2017

See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more... See details!