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Thomas Russell

Retail exclusives promoted at PLMA Licensing Pavilion   

New York – The upcoming edition of the Private Label Manufacturers Association (PLMA) trade show will feature a pavilion focused on direct-to-retail and other types of licenses.

“Licensing partnerships with private label can be a win-win for the retailer as well as the licensor,” said PLMA president Brian Sharoff.

PLMA 2008 Chicago, which will be held Nov. 16-18 at Rosemont Exhibition Center, will feature more than 2,000 exhibits, the organization said. While chiefly a hardlines show, the event will also showcase household products and general merchandise.

At the event, the Licensing Pavilion will offer such properties as Norman Rockwell and The Saturday Evening Post, Build a Bear Workshop, Make a Wish Foundation, Louisville Slugger, Popeye and Betty Boop, Indiana Jones and Sex In The City, The Nature Conservancy, Ask Jeeves, The New York Times, and Crayola.

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