Tommy Launches Plaids
Michele SanFilippo -- Home Textiles Today, October 18, 2004
Strong apparel influences and classic American beach destinations serve as inspiration for much of Tommy Hilfiger's spring home collection. A touch of glamour also runs through the line with ensembles addressing a modern, elegant lifestyle.
“We are introducing more new products than we've ever done before,” said Harry Kartus, vice president and general manager of Tommy Hilfiger Home. “We've had a very consistent flow of newness this year and are trying to stagger all the new stuff in stores.”
In Tommy's master bedroom Crest collection on 400-count sateen, new looks include Palm Springs, Fernanda, Beekman Place and Serena in bath.
Palm Springs offers a tribute to modern design in pale yellows, bitter chocolates and crisp whites. Clean lines and woven florals bring nature into the home while embracing old Hollywood. In bath, yellow sheared cotton towels with a stripe binding and chocolate towels with pick-stitch detail are offered. Leatherette accessories in yellow or saddle tan are accented with nail head details.
Fernanda is a tailored look in pale blue and silvery white that mixes luxury fabrics, a burnout velvet floral duvet and scalloped pillows. Beekman Place is inspired by English rock royalty in tones of browns, blues and caramel. It portrays a masculine, sexy, tailored look evocative of the 1960s. Sateen and velvet mix with an exploded paisley duvet, herringbone sheets and tortoise button accents on euros. Serena mixes pastel pinks, white and chocolate brown. Bath accessories in clear or chocolate resin bring style to the bathroom with double-banded shower curtains in white or pink.
The mid-tier Collection line on 250-count cotton offers Pamela, Florabundance and St. Barth's. Pamela reflects summers in Palm Beach circa 1960s with leopard prints and scattered roses in hot pinks, kiwi and eucalyptus. Sheets feature a double-lattice print, while dec pillows have a diamond matelasse design and grosgrain detail. The bath collection offers leopard-print shower curtains and coordinating rose-print towels.
Florabundance offers a nod to modern country living by capturing the beauty of an English garden. Horizontal bands of solid color and exploded florals create a watercolor of roses and lilacs in citron, pinks, violets and apricots on an ottoman cloth base.
Special touches include embroidered trims on accents and a hemstitched inlay on the cotton duvet.
St. Barth's features beachy multi stripes accented by ocean blue and horizon orange paired with floral sheeting on a printed cuff solid. Inspired by island culture and details from Tommy's signature sportswear collection, St, Barth's features the designer's classic approach in piecing and striping on the bias.
In the casual Mix group, Tommy unveils Mad for Plaid, a collection of reversible plaid to striped duvet and sham sets in four colorways: Reese (pink/orange), Fiona (purple), Nate (yellow/orange) and Alec (green/blue). Also, chino duvets and shams are also offered in blue, bloom pink, barn red, olive green, horizon orange and eucalyptus green. Print and solid sheet sets were added to mix and match.
There will also be two new back-to-school duvet sets offered with a boy and girl pattern.
In bath, there are new striped towels with plaid borders in three color combos to complement the collection. Plaid accessories in resin and solid chino shower curtains complete the look. A new low-twist, hollow-yarn Tommy Hilfiger Signature towel has been introduced in 16 colors to retail for $15 bath.
Six new colors have been added to the $10 Tommy solid bath towel for a current palette of 21; they are nautical blue, collection blue, eucalyptus, pink blush, purple orchid and horizon orange.
Four fiber-reactive print and six new jacquard beach towels with logo IDs have also been added.
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