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Home Depot advertising gets creative

ATLANTA — The Home Depot and Mark Burnett Productions (MBP) have entered into a strategic alliance to develop programming that highlights The Home Depot's products and services in Burnett-produced television programming. The agreement is a multi-program, multi-year deal.

Through the partnership, The Home Depot will be integrated into multiple MBP programs, including "The Apprentice III" and "The Contender," Burnett's newest reality program. The Home Depot, which partnered with Mark Burnett on both "Survivor" and "Apprentice II," will play a role specifically tailored to the content of each program.