Home Depot advertising gets creative

ATLANTA — The Home Depot and Mark Burnett Productions (MBP) have entered into a strategic alliance to develop programming that highlights The Home Depot's products and services in Burnett-produced television programming. The agreement is a multi-program, multi-year deal.

Through the partnership, The Home Depot will be integrated into multiple MBP programs, including "The Apprentice III" and "The Contender," Burnett's newest reality program. The Home Depot, which partnered with Mark Burnett on both "Survivor" and "Apprentice II," will play a role specifically tailored to the content of each program.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!