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Hospitality supplier Hilden upgrades website

South Boston, Va. — Hospitality bedding, bath and table linen supplier Hilden America Inc. has revamped its website – hildenamerica.com – to include new easy-to-use features for its customers to more comfortably browse the company’s offerings.

Hilden, established 130 years ago, is a luxury linen provider to high-end hotels and restaurants, and the company specializes in long-staple Egyptian cotton bedding, bath/spa, and table linens. Hilden operates a manufacturing facility here in Virginia and also works with manufacturing partners globally.

Hilden’s newly improved website features detailed product images designed to help hoteliers with their linen purchase. Users can quickly skim accurate product color representations, or click to see close-up views of design and quality stitching. New products are also highlighted, including the Microstripe bed linen and the Natural Terry collection of unbleached, organic cotton towels.

Hilden’s domestic customers include the Sun Valley Company, The Greenbrier, The Breakers, The Homestead, the Inn at Little Washington and the Pebble Beach Company. A current member of the Virginia Economic Development Partnership’s VALET Program, Hilden seeks to grow its business in luxury hospitality markets at home and abroad, said Beth David, marketing director.

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