Down Lite's MoDo eyes gift/novelty market
Home & Textiles Today Staff -- Home Textiles Today, April 7, 2004
MASON, Ohio — Down Lite International unveiled a contemporary bedding program called MoDo (Modern Domestics) aimed at the gift and novelty market.
MoDo caters to an urban singles lifestyle with $99.99 duvet sets that include a duvet, comforter protector and two shams. Down Lite will also be making 50-by-60-inch down throws.
"We are trying to go after a market we have never looked at before," said Stefan Hunter, marketing manager at Down Lite, adding that there are several thousand trendy boutiques and gift stores the company can target.
The first pattern in the new MoDo brand, called Lucky, was rolled out at the recently held New York Home Textiles Market. Lucky features multi-colored playing card icons on a white 300-count cotton sateen background that reverses to solid white. Other patterns will follow later this year in time for the fall market.
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