Down Lite's MoDo eyes gift/novelty market
April 7, 2004,
MASON, Ohio — Down Lite International unveiled a contemporary bedding program called MoDo (Modern Domestics) aimed at the gift and novelty market.
MoDo caters to an urban singles lifestyle with $99.99 duvet sets that include a duvet, comforter protector and two shams. Down Lite will also be making 50-by-60-inch down throws.
The first pattern in the new MoDo brand, called Lucky, was rolled out at the recently held New York Home Textiles Market. Lucky features multi-colored playing card icons on a white 300-count cotton sateen background that reverses to solid white. Other patterns will follow later this year in time for the fall market.
Related Content By Author
Vegas Performing with PureCare's Lonnie Scheps