Down Lite's MoDo eyes gift/novelty market
April 7, 2004,
MASON, Ohio — Down Lite International unveiled a contemporary bedding program called MoDo (Modern Domestics) aimed at the gift and novelty market.
MoDo caters to an urban singles lifestyle with $99.99 duvet sets that include a duvet, comforter protector and two shams. Down Lite will also be making 50-by-60-inch down throws.
The first pattern in the new MoDo brand, called Lucky, was rolled out at the recently held New York Home Textiles Market. Lucky features multi-colored playing card icons on a white 300-count cotton sateen background that reverses to solid white. Other patterns will follow later this year in time for the fall market.
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