WestPoint Expands Ray Line
Home & Textiles Today Staff -- Home Textiles Today, August 20, 2007
WestPoint Home has expanded the Rachael Ray line it launched earlier this year in bed and bath.
New to the line are jersey knit sheets in Stay-Brite tones, blankets in eight colors, and the Comfy Sheet — a moisture wicking sheet with a fitted sheet.
Also new to the line is a "Moppine" two-in-one dish towel/oven mitt. On Ray's televised cooking show, the celebrity often works with a kitchen towel over her shoulder that she also uses as an ersatz mitt.
"She calls it her Moppine, which is not an Italian term but an Italian-American term for dish towel," clarified Albert Sardelli, WestPoint svp of design.
Mednick Talks to HTT about Online Trends for Textiles