Carpenter adds Doctor Direct to brand stable
September 24, 2001,
Richmond, VA — Carpenter Co. has signed a licensing agreement to sell and market utility bedding products under the Doctor Direct brand name. The line of visco-elastic products and polyester bed pillows and mattress pads will debut at the New York Home Textiles Market next month.
According to Dan Schecter, vp of sales and marketing, Doctor Direct products will contain magnets as a value-added feature. The line targets the moderate price point customer, he said.
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